BlackBerry announces BBM ‘Channels’ social platform for brands and celebrities | The Verge

http://mobile.theverge.com/2013/5/14/4330090/blackberry-announces-bbm-channels-social-platform-for-brands

BlackBerry announces BBM ‘Channels’ social platform for brands and celebrities

via d35lb3dl296zwu.cloudfront.net

BlackBerry’s BBM service was one of the earliest popular alternatives to text messaging, but it’s become less vital amidst competition from Apple’s iMessage and a variety of third-party apps. Today, BlackBerry has updated it with Channels, a quasi-social media platform. Any user can create a Channel, after which others can “follow” them to receive updates. It appears to be aimed at brands and celebrities: a public figure can send news or status updates to users, who can then like or comment on them. Traditional one-on-one communication is also possible, but only if the Channel owner initiates a chat.

Unlike many new features, Channels isn’t limited to the latest software; it’s available in beta on everything from BlackBerry 5 to BlackBerry 10. BlackBerry has also just announced that it’s moving BBM onto Android and iOS, something that will vastly expand the reach of this new feature.

Warm Regards / Ganesh Srinivasan

Sent from my iOS device

An Ardent Apple Fan – http://anardentapplefan.wordpress.com/

We Showcase Your Story – Tell Us Your Story – https://weshowcaseyourstory.wordpress.com/

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About Ganesh Srinivasan Consulting

Management Consultant from India with International Solutions Selling, Projects Implementation, Joint Venture, Collaboration and Procurement experience Building a Global Team of Consultants and Niche Products and Services

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